I'll try to be a better blogger
I'm a bad blogger. I admit it. At a conference this week on improving a newspaper's Web sites, blogging was mentioned in passing but the main point about it made was that you have to blog often. It doesn't have to be long, but you have to try to do it every day.
Boy am I a bad blogger.
One of the things the speaker told us at this conference was that new bloggers tend to want to save up enough stuff to create a column-length blog and therefore don't blog every day. That's totally me. As a columnist, that's exactly what you do. You set aside tidbits of information you want to use in a column and then you write 25 or 30 column inches. With blogging, apparently you're supposed to just add something on any time you think of it.
So here goes.
Many of you read the article by James Arens on the creativity on wine labels these days.
Local winemaker Paul Dolan (formerly president of Fetzer Vineyards and now a partner in Mendocino Wine Company which took over Parducci) has all my respect for the way he has helped transform the wine industry into thinking organically and treating its employees with dignity. I like Paul, but who did he think he was kidding when he told our reporter that the Zig-Zag wine label they came up with earlier this year was intended to reflect the zig-zag nature of the county's roads? Really? It was a complete knockoff of the Zig Zag rolling papers label. Frankly I was amazed when it came out, that MWC didn't hear from the Zig Zag company. Maybe they did. I do know they heard from a local anti-marijuana activist complaining about it and pulled the advertising for it, although they are still selling it since they would have to go to a lot of expense to change the labels.