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Why the comics were in B&W

I forgot to mention over the weekend that the Sunday comics were going to be in black and white. I got one call about it, but unfortunately the caller did not leave a name or number for me to get back to him. Here's what happened. The company that prints our Sunday comics lost our palette of comics last week and so they were not delivered to the Lakeport printing plant. The only way they would reprint them was if we paid them $3,000 which we could certainly not afford. So we asked them if they would be willing to send us digitized versions of the pages that we could print ourselves. At first they said no. Then we told them that it might, after all, be a good test of whether the expensive Sunday comics are a popular feature. We would go without the comics one week and see how many calls we got. If we got few calls maybe we didn't need the Sunday comics after all. Well, that changed their minds and they sent the digitized version. We printed them ourselves which even in black and white was an extra expense for us but it was the best we could do.
And that's why the comics were in black and white last Sunday.

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