On Tuesday's Masonite discussion
Last night I moderated a discussion of the possibilities of retail or other development at the Masonite property now owned by the developers known as DDR. They have not yet submitted a formal plan for the site but have made it clear they are looking at a big box regional mall.
Last night’s session was another in a series of Citizen U seminars hosted by The Ukiah Valley Smart Growth Coalition, The Ukiah Main Street Program and others. The two speakers were Michael Shuman, an author and economist who wrote “Small Mart Revolution,” an anti-chain store book. He is paid by local groups to travel around to sessions like these and explain why chain stores, especially big box are almost always a bad idea. He also made a presentation earlier in the day to a Main Street-hosted session. Also on the panel was Marie Jones, a City of Fort Bragg planner who is working on that city’s redevelopment of the waterfront property that used to be the Georgia-Pacific mill.
Shuman and Jones both gave interesting and coherent presentations about why a big box mall at the Masonite site would be a planning and/or financial disaster for the Valley.
Some of Shuman’s reasoning on things like retail leakage from Ukiah to Santa Rosa - he believes it is largely a myth - escaped me, and he seemed convinced that 70-90 percent of Ukiah Valley residents already oppose a mall there, which I’m not sure is realistic.
Both Shuman and Jones were singing to the choir of an audience of about 200, most of whom are already staunchly opposed to any DDR plan they can imagine.
And regardless of whether you support retail there or not - and I have not personally made up my mind - there were some really good discussions about what as a community we ought to be doing to take our development future into our own hands.
One thing that was said which struck me, was that communities everywhere should stop simply using land use as the measurement for economic development. Zoning should come after all the decisions about how you want your community to look, what kind of businesses you want to attract or allow, and where. Not the other way around.
Jones said she saw no reason why the county couldn’t simply let the old Masonite site sit there for a few years and see what the future brings. Shuman suggested a non-profit fund that would attract big investment dollars that would buy up in fill properties and other local sites that might make good economic development areas for specific projects to be decided by the community. Jones disagreed on the idea of non-profits - essentially government - buying up property.
Both agreed that the site should not be allowed to simply lay idle for a couple of decades. That would not be productive.
And both assured those in the room that the only way DDR can move forward with retail is if the county supervisors decide to allow a rezoning. They said mixed use could work to bring some smaller retail - some chain, some not - with light industrial and perhaps some housing, but that would take a really concentrated and community involved process.